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Al Ries
Today, communication itself...
Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we...
Don't overlook the...
Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to...
Strategy and timing...
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
Strategy should evolve...
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory...
It's the first...
It's the first company to build the mental position that has the upper hand, not the first company to make the...