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BUSINESS > marketing professional, author > Al Ries
Today, communication itself...
Vendor: BUSINESS
Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
Source: Positioning: The Battle for Your Mind, with Jack Trout, McGraw-Hill 80
-- Al Ries, (Nov 14 1926-____), US marketing professional, author; Along with Jack Trout, Ries is credited with resurrecting the idea of positioning in the field of marketing