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BUSINESS > marketing professional, author > Al Ries
Don't overlook the...
Vendor: BUSINESS
Don't overlook the importance of worldwide thinking. A company that keeps its eye on Tom, Dick and Harry is going to miss Pierre, Hans and Yoshio.
Source: Positioning: The Battle for Your Mind, with Jack Trout, McGraw-Hill 80
-- Al Ries, (Nov 14 1926-____), US marketing professional, author; Along with Jack Trout, Ries is credited with resurrecting the idea of positioning in the field of marketing