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BUSINESS > marketing professional, author > Al Ries
Strategy should evolve...
Vendor: BUSINESS
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
Source: In Webster's Electronic Quotebase, ed. Keith Mohler, 1994.
-- Al Ries, (Nov 14 1926-____), US marketing professional, author; Along with Jack Trout, Ries is credited with resurrecting the idea of positioning in the field of marketing