William Bernbach

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FRANK's Components of Creativity

William Bernbach

William Bernbach: If your advertising...

If your advertising goes unnoticed, everything else is academic!

Source: In The...

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William Bernbach: Nothing is so...

Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his...

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William Bernbach: We don't ask...

We don't ask research to do what it was never meant to do, and that is to get an idea.

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William Bernbach: An idea can...

An idea can turn to dust or magic, depending on the talent that rubs against it.

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William Bernbach: Advertising isn't a...

Advertising isn't a science. It's persuasion. And persuasion is an art.

Source: In...

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