William Bernbach: Nothing is so...

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William Bernbach: Nothing is so...

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Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the core of his being.

Source: In Quotable Business, ed. Louis E. Boone, 1992.
-- William Bernbach, (Aug 13 1911-1982), US advertising executive, copywriter; He pioneered the subtle, low-pressure advertising that became a hallmark of the agency which he founded, Doyle Dane Bernbach, Inc.

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