William Bernbach: We don't ask...

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William Bernbach: We don't ask...

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We don't ask research to do what it was never meant to do, and that is to get an idea.

Source: In Quotable Business, ed. Louis E. Boone, 1992.
-- William Bernbach, (Aug 13 1911-1982), US advertising executive, copywriter; He pioneered the subtle, low-pressure advertising that became a hallmark of the agency which he founded, Doyle Dane Bernbach, Inc.

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