William Bernbach: If your advertising...

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William Bernbach: If your advertising...

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If your advertising goes unnoticed, everything else is academic!

Source: In The Ultimate Success Quotations Library, 1997.
-- William Bernbach, (Aug 13 1911-1982), US advertising executive, copywriter; He pioneered the subtle, low-pressure advertising that became a hallmark of the agency which he founded, Doyle Dane Bernbach, Inc.

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