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advertising executive, copywriter
If your advertising...
If your advertising goes unnoticed, everything else is academic!
Source: In
Nothing is so...
Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his...
We don't ask...
We don't ask research to do what it was never meant to do, and that is to get an idea.
An idea can...
An idea can turn to dust or magic, depending on the talent that rubs against it.
Advertising isn't a...
Advertising isn't a science. It's persuasion. And persuasion is an art.
Source: In...