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BUSINESS > advertising executive, copywriter > William Bernbach
An idea can...
Vendor: BUSINESS
An idea can turn to dust or magic, depending on the talent that rubs against it.
Source: In NY Times, 6 Oct 1982.
-- William Bernbach, (Aug 13 1911-1982), US advertising executive, copywriter; He pioneered the subtle, low-pressure advertising that became a hallmark of the agency which he founded, Doyle Dane Bernbach, Inc.