Marshall McLuhan

As a rule,...

As a rule,...

As a rule, I always look for what others ignore.

Source: In Pearls of Wisdom, ed....

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Mass transportation is...

Mass transportation is...

Mass transportation is doomed to failure in North America because a person's car is the only place where he can be...

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Advertising is the...

Advertising is the...

Advertising is the greatest art form of the twentieth century.

Source: Quoted in:...

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The winner is...

The winner is...

The winner is one who knows when to drop out in order to get in touch.

Source:...

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Today it is...

Today it is...

Today it is not the classroom nor the classics which are repositories of models of eloquence, but the ad...

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The modern little...

The modern little...

The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the...

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Diaper backward spells...

Diaper backward spells...

Diaper backward spells repaid. Think about it.

Source: Remark, June 1969, made at...

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Language is a...

Language is a...

Language is a form of organized stutter.

Source: In Webster's Electronic Quotebase,...

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The car has...

The car has...

The car has become an article of dress without which we feel uncertain, unclad and incomplete in the urban...

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Gutenberg made everybody...

Gutenberg made everybody...

Gutenberg made everybody a reader. Xerox makes everybody a publisher.

Source: In...

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Ads push the...

Ads push the...

Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures...

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I think of...

I think of...

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to...

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Ads are the...

Ads are the...

Ads are the cave art of the twentieth century.

Source: In Webster's Electronic...

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Ideally, advertising aims...

Ideally, advertising aims...

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. ...

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I don't necessarily...

I don't necessarily...

I don't necessarily agree with everything I say.

Source:
-- Marshall McLuhan,...

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North Americans have...

North Americans have...

North Americans have a peculiar bias. They go outside to be alone and they go home to be...

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If the nineteenth...

If the nineteenth...

If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's...

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Politics offers yesterday's...

Politics offers yesterday's...

Politics offers yesterday's answers to today's problems.

Source: In Webster's...

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Where the whole...

Where the whole...

Where the whole man is involved there is no work. Work begins with the division of labor.

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When producers want...

When producers want...

When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to...

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