Ideally, advertising aims...

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Ideally, advertising aims...

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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Source: Understanding Media, ch. 23 (1964).
-- Marshall McLuhan, (Jul 21 1911-1980), Canadian educator, author; His aphorism the medium is the message summarized his view of the potent influence of television, computers, and other electronic information.

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