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FRANK's Components of Creativity
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the...
More about this quote...
Courtesy is the one coin you can never have too much of or be stingy with.Source:...
Do the next thing.Source: In The Ultimate Success Quotations Library,...
[A]ny seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental...
I know half the money I spend on advertising is wasted, but I can never find out which...
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