John Wanamaker: In writing advertising...

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John Wanamaker: In writing advertising...

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In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them . . .

Source: From an internet collection of quotations by the Department of Advertising, the University of Texas at Austin.
-- John Wanamaker, (Jul 11 1838-1922), US businessman; He was founder of one of the first department stores in the United States.

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