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FRANK's Components of Creativity
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife....
More about this quote...
The best ideas come as jokes. Make your thinking as funny as possible.Source: In...
Don't bunt. Aim out of the ball park. Aim for the company of immortals.Source:...
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and...
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going...
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