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In the field...

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In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . . of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.

Source: In The New York Public Library Book of 20th Century American Quotations, by Stephen Donadio, 1992.
-- Vance Packard, (May 22 1914-1996), US nonfiction writer; He is the author of popular sociological tracts, The Hidden Persuaders, 1957.

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