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Promise, large promise,...

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Promise, large promise, is the soul of an advertisement.

Source: The Idler, in Universal Chronicle, no. 40 (London, 20 Jan 1759;
-- Samuel Johnson, (Sep 18 1709-1784), English lexicographer, critic; He was remembered for writing the first critique of Shakespeare, 1765 and Dictionary of the English Language, 1755.

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