WRITERS I-Z > creativity theorist, writer > Roger von Oech

Everyone has a...

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Everyone has a 'risk muscle.' You keep it in shape by trying new things. If you don't, it atrophies. Make a point of using it at least once a day.

Source: In The Speaker's Electronic Reference Collection, AApex Software, 1994.
-- Roger von Oech, (Feb 16 1948-____), US creativity theorist, writer; He created and produced the Innovation in Industry conference series in Palo Alto, which included Silicon Valley entrepreneurs such asáSteve Jobs,áBill Gates,áandáCharles Schwab.


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