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If you make...

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If you make a product good enough . . . the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway.

Source: In Quotable Business, ed. Louis E. Boone, 1992.
-- William Randolph Hearst, (Apr 29 1863-1951), US newspaper publisher; He founded the nation's largest newspaper chain; his yellow journalism to promote social reform profoundly influenced journalism.

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