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FRANK's Components of Creativity
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Blockbusting fiction is bought as furniture. Unread, it maintains its value. Read, it looks like money wasted. Cunningly, Americans know that books contain a person, and they want the person, not the book.
Source: You've Had Your Time, ch. 2, 1990.-- Anthony Burgess, (Feb 25 1917-1993), English novelist, critic, man of letters; His fictional explorations of modern dilemmas combined wit, moral earnestness, and a note of the bizarre.
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