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FRANK's Components of Creativity
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It is far easier to write ten passable effective sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
Source: In Quotable Business, ed. Louis E. Boone, 1992.-- Aldous Huxley, (Jul 26 1894-1963), English novelist, critic; His works were notable for their elegance, wit, and pessimistic satire of contemporary life, Brave New World, 1932.
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