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FRANK's Components of Creativity
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In the old days villains had moustaches and kicked the dog. Audiences are smarter today. They don't want their villain to be thrown at them with green limelight on his face. They want an ordinary human being with failings.
Source: Quoted in: Leslie Halliwell, Halliwell's Filmgoer's Companion (1984).-- Alfred Hitchcock, (Aug 13 1899-1980), English director; He was the Master of Suspense renown for his suspense films, e.g., North by Northwest, 1959 and Psycho, 1960.
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