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FRANK's Components of Creativity
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The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Source: In The Ultimate Success Quotations Library, 1997.-- Bill Cosby, (Jul 12 1937-____), US comedian, actor, philosopher, author; He is the ever popular stand-up comedian/philosopher; TV star of The Cosby Show, 1984-1992.
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