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FRANK's Components of Creativity
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Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
Source: In Webster's Electronic Quotebase, ed. Keith Mohler, 1994.-- Al Ries, (Nov 14 1926-____), US marketing professional, author; Along with Jack Trout, Ries is credited with resurrecting the idea of positioning in the field of marketing
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