Al Ries: Strategy and timing...

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Al Ries: Strategy and timing...

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Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Source: Marketing Warfare, 1986 with Jack Trout
-- Al Ries, (Nov 14 1926-____), US marketing professional, author; Along with Jack Trout, Ries is credited with resurrecting the idea of positioning in the field of marketing

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