Jack Valenti: I don't care...

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Jack Valenti: I don't care...

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I don't care if you call it AO for Adults Only, or Chopped Liver or Father Goose. Your movie will still have the stigma of being in a category that's going to be inhabited by the very worst of pictures.

Source: On changing the X rating to an A for Adults, in NY Times, 5 Mar 87
-- Jack Valenti, (Sep 5 1921-2007), US Film Executive; He has been the chief spokesman and moral arbiter of the motion picture industry in the U.S. as the president of the Academy of Motion Picture Arts & Sciences and Motion Picutres Association.

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