Ray Kroc: It's easy to...

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Ray Kroc: It's easy to...

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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

Source: In The Executives Quotation Book, ed. by James Charlton, 1993.
-- Ray Kroc, (Oct 5 1902-1984), US businessman, restaurateur; He pioneered the fast-food industry with his worldwide McDonald's enterprise.

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