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John Sculley: No great marketing...

Vendor: BUSINESS

No great marketing decisions have ever been made on quantitative data.

Source: In The Intuitive Manager, by Rowan, 1986.
-- John Sculley, (Apr 6 1939-____), US business executive; He created the Pepsi generation as president and CEO of Pepsi-Cola; also served as president and CEO of Apple Computer.


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