A reader should be able to identify a column without its byline or funny little picture on top purely by look or feel, or its turgidity ratio.
Source: Quoted by Robert H Yoakum Vanity Fair, Sep 84
-- William Safire, (Dec 17 1929-2009), US journalist, author; He is a political columnist for the NY Times, 1973-; speech writer for Richard Nixon; won Pulitzer, 1978.