Blockbusting fiction is bought as furniture. Unread, it maintains its value. Read, it looks like money wasted. Cunningly, Americans know that books contain a person, and they want the person, not the book.
Source: You've Had Your Time, ch. 2, 1990.
-- Anthony Burgess, (Feb 25 1917-1993), English novelist, critic, man of letters; His fictional explorations of modern dilemmas combined wit, moral earnestness, and a note of the bizarre.