The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.
Source: One-Way Street, Post No Bills: The Critic's Technique in Thirteen Theses, 1928.
-- Walter Benjamin, (Jul 15 1892-1940), German man of letters, aesthetician; He is now considered to have been the most important German literary critic in the first half of the 20th century.