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BUSINESS > auto business executive > Lee Iacocca
When the product...
Vendor: BUSINESS
When the product is right, you don't have to be a great marketer.
Source: In Quotable Business, ed. Louis E. Boone, 1992.
-- Lee Iacocca, (Oct 15 1924-2019), US auto business executive; As president and chairman of the foundering Chrysler Corp., he secured the largest federal financial assistance ever given to a private corporation.