The reading public is intellectually adolescent at best, and it is obvious that what is called significant literature will only be sold . . . by exactly the same methods as are used to sell it toothpaste, cathartics and automobiles.
Source: Raymond Chandler Speaking, 1962.
-- Raymond Chandler, (Jul 23 1888-1959), US short-story writer, novelist; He was considered master of hard-boiled crime stories, e.g., The Big Sleep, 1939 and Playback, 1958.