Creativity is merely a plus name for regular activity . . . any activity becomes creative when the doer cares about doing it right, or better.
Source: In The New Webster's Dictionary of Quotations and Famous Phrases, by Donald Bolander, 1987.
-- John Updike, (Mar 18 1932-2009), US novelist, short-story writer, poet; He writes about contemporary American small-town life, Rabbit, Run, 1960.