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FRANK's Components of Creativity
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the...
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Courtesy is the one coin you can never have too much of or be stingy with.Source:...
Do the next thing.Source: In More about this person...
[A]ny seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental...
I know half the money I spend on advertising is wasted, but I can never find out which...
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