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Leo Burnett
When you reach...
When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud...
To swear off...
To swear off making mistakes is very easy. All you have to do is to swear off having...
Make it simple....
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
I've learned any...
I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good...
There's no such...
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid...