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B F Skinner: The way positive...

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The way positive reinforcement is carried out is more important than the amount.

Source: In The Speaker's Electronic Reference Collection, AApex Software, 1994.
-- B F Skinner, (Mar 20 1904-1990), US psychologist, author; He was a leading exponent of Behaviorism; considered father of programmed instruction; wrote Walden II


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