Peter Drucker: Quality in a...

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Peter Drucker: Quality in a...

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Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe.

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-- Peter Drucker, (Nov 9 1909-2005), US writer, educator, management consultant; He was an influential force in business management; wrote Innovation and Entrepreneurship, 1985.

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