Peter Drucker: Objectives are not...

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Peter Drucker: Objectives are not...

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Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are means to mobilize the resources and energies of the business for the making of the future.

Source: In The Ultimate Success Quotations Library, 1997.
-- Peter Drucker, (Nov 9 1909-2005), US writer, educator, management consultant; He was an influential force in business management; wrote Innovation and Entrepreneurship, 1985.

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