Peter Drucker: Because its purpose...

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Peter Drucker: Because its purpose...

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Because its purpose is to create a customer, the business has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.

Source: In Quotable Business, ed. Louis E. Boone, 1992.
-- Peter Drucker, (Nov 9 1909-2005), US writer, educator, management consultant; He was an influential force in business management; wrote Innovation and Entrepreneurship, 1985.

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