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[A]ny seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
Source: From an internet collection of quotations by the Department of Advertising, the University of Texas at Austin.
-- John Wanamaker, (Jul 11 1838-1922), US businessman; He was founder of one of the first department stores in the United States.