Leo Burnett: There's no such...

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Leo Burnett: There's no such...

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There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

Source: In The Speaker's Electronic Reference Collection, AApex Software, 1994.
-- Leo Burnett, (Oct 21 1891-1971), US advertising executive; He founded Leo Burnett, Co. which is the world's fifth largest advertising agency, 1935-71.

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