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FRANK's Components of Creativity
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I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
Source: In The Ultimate Success Quotations Library, 1997.-- Leo Burnett, (Oct 21 1891-1971), US advertising executive; He founded Leo Burnett, Co. which is the world's fifth largest advertising agency, 1935-71.
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