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FRANK's Components of Creativity
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When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.
Source: In Reader's Digest, Jan 1985.-- Leo Burnett, (Oct 21 1891-1971), US advertising executive; He founded Leo Burnett, Co. which is the world's fifth largest advertising agency, 1935-71.
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