Alexander Kroll: Remember Raymond Rubican's...

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Alexander Kroll: Remember Raymond Rubican's...

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Remember Raymond Rubican's edict, 'Resist the usual.' The only way to achieve this is to pour a strategy through an individual so it comes out personal.

Source: In Leadership: A Treasury of Great Quotations, by William and Leonard Safire, 1990.
-- Alexander Kroll, (Nov 23 1938-____), US advertising executive; He is CEO/chairman of Young and Rubicam, one of the largest advertising agencies in the U.S.

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