Alexander Kroll: I want to...

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Alexander Kroll: I want to...

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I want to get the exciter beams on their imaginations heated. So we draw and talk and write and talk until everyone internalizes the problem and adopts an intensely personal approach.

Source: In Leadership: A Treasury of Great Quotations, by William and Leonard Safire, 1990.
-- Alexander Kroll, (Nov 23 1938-____), US advertising executive; He is CEO/chairman of Young and Rubicam, one of the largest advertising agencies in the U.S.

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Harrisonburg, VA