Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack. . . to the feast. . .
Source: Mythologies, Wine and Milk (1957; tr. 1972).
-- Roland Barthes, (Nov 12 1915-1980), French critic; He was known for his contributions to structural linguistics and New Criticism intellectual movement; wrote Writing Degree Zero, 1953.