Pleasure is continually disappointed, reduced, deflated, in favor of strong, noble values: Truth, Death, Progress, Struggle, Joy, etc. Its victorious rival is Desire: we are always being told about Desire, never about Pleasure.
Source: The Pleasure of the Text, Oppositions (1975).
-- Roland Barthes, (Nov 12 1915-1980), French critic; He was known for his contributions to structural linguistics and New Criticism intellectual movement; wrote Writing Degree Zero, 1953.