Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are means to mobilize the resources and energies of the business for the making of the future.
Source: In The Ultimate Success Quotations Library, 1997.
-- Peter Drucker, (Nov 9 1909-2005), US writer, educator, management consultant; He was an influential force in business management; wrote Innovation and Entrepreneurship, 1985.