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BUSINESS > businessman > John Wanamaker

In writing advertising...

Source: BUSINESS

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them . . .

Source: From an internet collection of quotations by the Department of Advertising, the University of Texas at Austin.
-- John Wanamaker, (Jul 11 1838-1922), US businessman; He was founder of one of the first department stores in the United States.


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